42 pages 1 hour read

Nir Eyal

Hooked: How to Build Habit-Forming Products

Nonfiction | Book | Adult | Published in 2013

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Before You Read

Reviews & Readership

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Review Roundup

Hooked by Nir Eyal provides compelling insights into user-centric product design, effectively using behavioral psychology principles to explain how companies can create habit-forming products. However, critiques point to ethical concerns and the potential for misuse. Ultimately, the book is a must-read for marketers and designers, despite its controversial edges.

Who should read this

Who Should Read Hooked?

A reader who would enjoy Hooked by Nir Eyal is likely interested in understanding the psychology of customer behavior and building habit-forming products. Fans of Influence by Robert Cialdini and Made to Stick by Chip and Dan Heath will find valuable insights in Eyal’s practical approach to behavioral design.

Recommended

Reading Age

18+years

Book Details

Topics
Business / Economics
Psychology
Technology
Genre
Self Help
Psychology
Themes
Society: Economics